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What You Should Know About Increasing the Quality Score of Your AdWords Campaign

June 14, 2011 by  
Filed under Affiliate Marketing

Driving targeted visitors to your site is really about being aware which approaches will be most suitable for you. If you intend to use Google AdWords to drive traffic or already are, then one critical aspect to focus on is increasing your AdWords Quality Score. If your campaign is good enough, according to the system used by the AdWords program to determine the effectiveness of a campaign, then your Score will increase. A decent Quality Score means that you will receive a greater number of clicks for less money, among many other advantages. In this article, you will find a few tips that are easy to implement which can be used immediately to increase your AdWords Quality Score.Traffic Player Bonus

Remove Keywords: Go over the keywords you’ve included in your campaign, and you may find some that don’t perform well because they’re so broad. This is why it’s important to filter out all those keyword phrases that are responsible for generating high number of impressions, but have a low click through rate. Sometimes even keywords that aren’t very broad will have this problem. The thing to look for is a poor CTR in relation to the number of impressions. The performance of your keywords has a lot to do with how profitable your campaigns are, in addition to your Quality Score.

Optimize Your Landing Page: It’s important that you optimize your landing pages as much as possible because the better they perform, the more positive impact it will have on your Quality Score. The faster your landing pages load, the better. Remove excess coding and calls to external sources to clean up your landing page’s images and CSS. There’s no reason for you to push things too far by taking your CSS and JavaScript code and compressing it. You simply have to make sure you don’t have too many offsite connections to scripts while also ensuring that image file sizes are as low as possible. In addition to this, analyze the bounce rate of your landing page by using a tracking program such as Google Analytics. If you notice a higher bounce rate, then do see what you can do to bring it down by adding or subtracting various elements from your page.

Find Things You Can Do Better: There will always be things that can be enhanced in your AdWords campaigns and since your Quality Score can sometimes drop without there being a clear motivation for it, you need to find out exactly what areas affect it. It’s normal to sometimes get poor results even if you think you are doing everything right. This is the time when you have to look at the data offered under the “Details and Recommendations” section of your AdWords account, featured as a magnifying glass alongside your keywords. Even though there are many different factors that influence your Quality Score, taking this step will give you a lot of clarity.Womens Wealth System Review

Last but not the least, make sure you familiarize yourself with the site quality guidelines that Google has set up so that you’re doing everything within the bounds. Google doesn’t hide your performance or quality data, so why not use it to your advantage?

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