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What You Should Know About Increasing the Quality Score of Your AdWords Campaign

June 18, 2011 by  
Filed under Affiliate Marketing

If you know what you are doing, you can take advantage of Google AdWords to send a lot of targeted visitors to your website in a short timeframe. However, if you truly want to succeed with AdWords, then it is critical that you concentrate on improving the Quality Score of your AdWords account. Thus, the question is how can you do that? What steps should you take? Read the article to learn more.Traffic Travis

Filter Out: When you’re choosing the keywords for your AdWords campaign, sometimes you may add keywords that are just too broad for your product. When you have this kind of keyword, you’ll generally get lots of impressions but few click-throughs, which means they’re not performing well. You can see this with all kinds of keywords, whether they’re broad or not. You should always be aware of how your keywords are performing, and you really don’t need to keep those that are giving you impressions without enough click throughs. The performance of your keywords has a lot to do with how profitable your campaigns are, in addition to your Quality Score.

All of Your Ad Groups Need Great Copy: The copy has to be highly relevant for every ad group that you create for your Adwords campaign. When readers, or Google, sees your ads, they should see text, keywords and display URLs that go together seamlessly. You definitely don’t want to confuse or mislead readers with your ads. Your Quality Score and CTR can both be improved if you make sure that all of your ads are relevant. This will have a positive effect on your Quality Score because relevancy plays a major role here.

Search for Things You Can Improve: There will always be things in your campaign you can improve, and since your Quality Score can drop without any obvious cause, you need to do the research to find out what the problem is. You could be doing everything but still get a less than satisfactory results, which is normal. When things get to this stage you need to check the “Details and Recommendations” section inside your AdWords accounts because it provides a lot of valuable information and you can find it shown as a magnifying glass next to your keywords. Even though there are many different factors that influence your Quality Score, taking this step will give you a lot of clarity.Woman’s Wealth System Review

You should pay close attention to your Adwords Quality Score, as this has a lot to do with how effective and profitable your campaigns will be. The whole point of this from Google’s point of view is to provide users with the best and most relevant results when they do searches online. Once you get your Quality Score in good standing, all you need to do is take consistent action to grow it with time.

List Eruption. Also published at What You Should Know About Increasing the Quality Score of Your AdWords Campaign.

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