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What You Should Know About Increasing the Quality Score of Your AdWords Campaign

June 15, 2011 by  
Filed under Affiliate Marketing

Google AdWords is a great way to generate high quality traffic to your website and get more sales or leads. In order to come out ahead with Adwords, it’s essential to have a good Adwords Quality Score, which is of course based on how Google rates your ads. So naturally, the higher your Quality Score is, the better returns you’ll get from the campaigns you run. We’ve identified several ways that you can easily increase your Quality Score.Traffic Travis Bonus

Adjust Your Bids Accordingly: One of the things that Google takes into consideration when increasing your AdWords Quality Score is how you’re adjusting your bids. Essentially, you want to make sure you are getting a lot of clicks that convert and are paying as little as possible for them, in order to maximize the results of your campaign. You should bid more on those keywords that are offering a good result. Conversely, if some of your keywords aren’t converting well, then you can lower your CPC bid. By increasing the cash you are willing to pay for them, the ads that were already doing well will do even better. This will not only increase the position of your ads and get you a higher clickthrough rate, but it will also positively affect your Quality Score.

Landing Pages Are Critical: A successful Google AdWords campaign is make up of many different things, especially the landing page, which is a critical element. Your landing page will dictate the level of your conversions and can help you save money with your campaign. How do you do this? When you have a high quality score, your bids go down, which means you end up paying less. Just remember that your landing page needs to have highly relevant content that goes with the content of your ads. You want the content of your landing page to be original and substantial so that everything is present. A higher level of relevancy and quality can be achieved by creating an “About Us” page and connecting it to your landing page. The “Privacy Policy” is considered to be a great thing by Google which is why you need a link on your landing page.

You Need a Good History: It is essentially that you are continuously working on improving your Quality Score because it’s the only way to ensure that you are getting the most out of your AdWords campaign. Calculating your Quality Score requires Google to analyze the historical data in your AdWords account. So, you need to make sure that your account looks good and has a nice history. In the long run, this will benefit you better than the others who have their accounts messed up or are simply using a new account. When it comes to AdWords, it’s obviously a good idea to practice some patience.Ultra Spinnable Articles

Last but not the least, make sure you familiarize yourself with the site quality guidelines that Google has set up so that you’re doing everything within the bounds. Why not benefit from all the information Google offers for free, especially since they don’t hide the performance results of your campaign?

List Eruption. This article, What You Should Know About Increasing the Quality Score of Your AdWords Campaign has free reprint rights.

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