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The Secrets to a Great AdWords Quality Score

June 27, 2011 by  
Filed under Affiliate Marketing

With the help of Google AdWords not only can you generate a significant amount of traffic for your site but you can also ensure that your audience either subscribes, buys something or becomes a lead at the very least. If you want to increase your ROI then you need to make sure you have a good Quality Score and this article will reveal some strategies you can use to increase your score.

Fine-Tune Your Campaign: You can fine-tune your campaign to improve your clickthrough rate. Even if they don’t appear to be that important, these adjustments can have a pretty important effect on your Quality Score. Things like the URL, the call to action and even the description of your ad can be modified. Every change you make will impact how your ad performs, meaning that these changes could lead to a boost in CTR.

Match Type Test: Improving the Quality Score of your AdWords account is a matter of trying out different things, including experimenting with “Match Type.” Sometimes, for example, you might find that broad match doesn’t give you such a good CTR as if you were using exact or phrase match. It depends on what kind of ads you’re writing, the niche you’re targeting, etc. You will discover that focusing on attempting new methods to improve your campaign will have a significant impact on your Quality Score. Since AdWords campaigns aren’t predictable, you will have to do a lot of experimentation to make sure things go your way.

Information is Power: It is essential for you to constantly be updated in regard to any changes occurring in AdWords because the world of PPC marketing is morphing an evolving all the time. To make sure you are fully informed of anything new and that you can beat the crowd, you need to sign up to various blogs, forums, newsletters and podcasts to learn what’s going on. It’s a good idea to read up on all the latest information on a weekly basis, especially if you are going to manage your AdWords campaign on your own.

The new information that you keep discovering will help you save money when it comes to the cost per clicks and show you what you can do to improve your conversion rate. In time, all these factors will work to increase your Quality Score. Your Adwords Quality Score is something that you should always seek to increase, as this will help make your campaigns more successful. The whole point of this from Google’s point of view is to provide users with the best and most relevant results when they do searches online. At first, Quality Score may seem mysterious, but it’s really based on common sense principles such as keeping your ads relevant and using targeted keywords.

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