Friday, March 24, 2023

The Nuances of Psychological Persuasion in Sales

August 5, 2011 by  
Filed under Affiliate Marketing

One important point to always remember is very few products are able to sell themselves, so you have to be able to make that part happen. Here’s an article that talks about a few psychological sales tips that will help you achieve a higher number of sales through your copy.

People are always looking for something – tangible or intangible, they are constantly searching for new ways to fulfill their needs. You will achieve much better results when you are able to take care of problems people have by selling them the clear fix for it. It doesn’t matter which target market you’re going after, you’ll always find someone who is dissatisfied in some way and wants to fulfill their need. Good copy focuses on showing prospects how a particular product/service can help them fulfill one of their needs. Once you have poured your guts out to them on paper, you never really know what is the one thing that compelled them to buy. People will read your marketing and ad copy, hopefully, and the degree to which you succeed in conveying these points will determine much.

Let’s face it, there have been so many scams online that it has actually hurt a lot of honest business people.

However, we think it is healthy and a good idea to have a healthy dose of skepticism about products online. Obviously you need to do what is called, due diligence, and that is something that not everybody does. Also, you can never know how suspicious a person is as it’s something that’s totally impossible to predict. Perhaps you can get reviews from people who are recognized in some way, but that is not an easy thing to do.

Buying food or something like that usually does not count, but just about any other spending of a discretionary nature will pull this into play. Why this is so we cannot answer, but the important thing is that you do not necessarily need to understand the exact reasons for this. When people start reading well-written benefits, then their minds will start turning. You will get much farther when you clearly show people all the incredible ways your product will benefit them. Find out what would make your prospect feel better and how you can inject this factor into your sales copy.

There can never be anything that is not clear in your sales funnel. How you substantiate your claims is another challenge for you or your copywriter – or you if you are doing it. You can skillfully apply the concepts of psychological selling once you firmly understand what they are and also know your market.

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