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The Basics of Ad Network Selection for Site Monetization

April 30, 2011 by  
Filed under Affiliate Marketing

You will need to exercise a great deal of caution when determining an ad network to work with. We will give you some excellent tips that will help you make the best ad network decision.If you want Ad Networks you will soon realize that a lot of new launches for example Resellers Heaven benefit greatly from this style of marketing.

There are a lot of untargeted ad networks available to you since these businesses are non-specific with the ads they run. We believe this may ultimately be counter-productive for you to use. Niche networks are ideal and worthwhile for many reasons, but suffice to say we highly recommend them. It is always best to remain focused and stay inside your niche. Consider that they really should understand your market just like you do. They will be working more closely with fewer publishers, and that will work to your advantage. We feel that this is perhaps your most important consideration just because of the implications that go along with it.

Contract Terms: Let’s say that you’ve already chosen a good ad network, applied for it and got through: what next? Signing on the dotted line and the contract. Before signing, you need to go through and flag any parts of the contract that you have a question about. The contract should work on a mutual agreement, which is one thing that you need to keep in mind. Before you agree and sign any contract, you should know the duration of the contract which could be as long as two years. Since businesses today aren’t really that stable, it wouldn’t be advised that you should for a contract that extends for years. You should avoid any exclusive deals that make the contract long-term, especially if you have no previous experience with the network.

The rules governing all aspects concerning finances and profits are especially important. Take your time in this process because you can spot potential future issues that you may want to avoid. The payment terms vary from network to network, so if a network pays on a Net 120 basis, then it may not work out for you. You will also need to ensure that your monthly cash flow is not interrupted due to the terms of payment. There are new products being launched constantly such as passive profit portals that will benefit from Ad Networks.

Hopefully you see there is more than meets the eye with deciding on any ad network. It is just business if you decide later on that you want to search for another network you think will serve your interests better.

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