Tuesday, March 28, 2023

Proven Tactics That Will Make Your Website Conversion Friendly

August 19, 2011 by  
Filed under Affiliate Marketing

If you want your website to give you real-time results than you should learn the importance of making it conversion-friendly. In other words, if your site isn’t converting your prospects/visitors into customers then it’s not doing a good job. This article is going to teach you what you need to do to improve your website’s conversion rate.

All of this can be acheieved without the use of SEO services.

The first thing to keep in mind of great page layout is Keep it Simple.

Easy to Understand Content. When your prospects start to read your content they should find it easy to grasp your sales message and understand what you’re trying to convey. You do need to make your content better than others in terms of readability because your prospects will only convert when they feel convinced, not confused. There are Internet marketers and webmasters who make the website content too complex by using unnecessary words and complicated jargon. While it may seem that this will make you look sophisticated, it can cause you to fail at gaining conversions which is your main goal. When you are explaining something to your prospect, use simple language because not everyone is the same and you need to look at things from a layman’s perspective. Should you find the need to use a complicated term, it is good practice to follow it with an example or and explanation using simple words.

The Use of Relevant Images: Your website isn’t the new circus in town – it’s a relevant place for your target audience to find the right solutions. Even though you might think it will look good on your site, stay away from using cheesy images; it is important to be careful when choosing images to use your website. Relevancy needs to be the focus and that means that each image used needs to be relevant and in line with the interest of your target audience. The reason why you insert images in a webpage is mainly because you want your visitors to identify with what you’re selling and feel comfortable on your site. If you are selling something like an eBook on “Dog Training” for example, then including a graphic of the eCover will be a good relevant graphic that will give a real feel to the virtual information product you are selling. Use Bullet Points: It is not only information that is needed to explain what your content is about and what it contains, but also the right structure. If you want to make the important benefits/advantages stand out from the rest of your content then it’s important that you try to use bullet points wherever you can so that the content can be easily scanned. This will make it more readable and also make it easier for your prospects to find the bullet points that interest them. Listing things with bullet points makes it easier from someone who is browsing through your site looking for one particular feature in your product. While applying these tips to your website does take effort, once you see an increase to your conversions, you will know it was totally worth it.

For more information on improving your website and increasing conversion rates go to SEO London and get a free analysis from one of their real SEO Experts.

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