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Methods to Boost PPC Conversion Rates Through Proper Relevancy

May 29, 2011 by  
Filed under Affiliate Marketing

Pay per click advertisement is not complicated to do, but still there are huge numbers of people who have been unsuccessful using it. Having said that, it isn’t all that difficult to succeed with this special form of marketing and advertising. Google has rolled-out quite a few changes to their Adwords program in the last several years. Although Google has angered loads of ex – PPC marketers, the evolution is to simply create a better setting for Google end users. There really are a variety of critical areas that must be done properly if you want to make money with almost any PPC ad platform and not just Adwords. We will talk about one among them, but this particular area has a tremendous impact on your results.

As you may know, while you’re working with Adwords, you must do all you can to attain a high quality score. The maximum quality score you can receive is a perfect ten. This is tremendously important as it will pretty much determine the profitability of your promotion. Consequently, what you need to have in every component of your promotion is relevance. Google requires that you build relevance into all you do with your Adwords campaigns. Relevance is good for everybody which includes Google, the prospects who are your potential customers plus your profits. Putting relevance in your campaigns must be accomplished on several levels all of which are not so evident.

The typical path after your ad is clicked-on is to go to either your primary site or maybe the new style of landing page required by Google. One of the not so new rules at Adwords is the version of squeeze page we all know about is not acceptable. The alternative squeeze page will have links to articles and other content, and you just have to do a little more, at present. So first, the person who just clicked on your ad comes with particular expectations. You may very well be thinking that everyone would normally do that, but we know for a fact everybody doesn’t do it.

What you desire is for your initial site, a squeeze page, to be relevant in important ways with your money site. Every time the prospect clicks on your ad they must have a relevant experience. Again, this requires that your sites used in that promotion pretty much can either be identical, with header and designs, or they are relevant. Hopefully it is apparent that you need to have agreement with content or what the visitor is expecting to see. What will happen relates to human nature, but it can be extremely effective if done the right way. The reason behind that is the person will come to feel more comfortable at your main site. You may possibly change a promotion from a poor one to something genuinely successful with this principle.

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