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Improving Your AdWords Clickthrough Rate – What You Need to Know

May 30, 2011 by  
Filed under Affiliate Marketing

Are you trying to find a way to increase the clickthrough rate of your AdWords campaign? There’s no need to look anymore because in this article you will find some efficient ideas that will help you improve your clickthrough rate.Ideally, just as with so many other areas regarding Ultra Spinnable Articles, you will need to pay more attention to some things than others.

Place a Higher Maximum Bid: The fact that a high maximum bid has been proven to help improve the position of your ad can be used to your advantage to increase your clickthrough rates. So, how can you achieve this? First, you have to make sure that you are the highest bidder, at least until your CTR goes up, and then you can reduce your bid over a few days. You can pay less than the next bidder in the list while still ranking first for the keyword you are targeting, making it a great strategy.

Use Curiosity: One of the factors that you can use for your advantage when trying to improve the CTR of your ad is curiosity. Most people won’t be able to resist clicking on these ads, especially if they are searching for something in particular, like a product. The problem, though, is that there is a possibility this method could have the opposite result. You don’t want to make your ad too suspenseful or make it hard for the user to understand what your advertisement is about. You need to have transparent ad copy but it also needs to keep something back. You need to have a fine balance between what to reveal and what to hold back. Your advertisement needs to excite the user in such a fashion that they feel the need to click to discover what is going on. It might require some really good copywriting talent, but the results will be worth it. A little research will reveal lots of ads that employ this approach to get a higher CTR. Ensure the success of your campaign by learning from these successful ads and modifying them to suit.

Create Great Headlines: Undoubtedly, the headline is one of the most important elements of your ad, meaning that you need to really concentrate on creating a good one. It’s essential that you create an attention grabbing headline because it is the first thing your potential clients will see. For this reason your headline should be as targeted as possible – for example, if the person is looking for dog training ideas, then that is exactly what should be in your title. There are many ways to improve your headline, including by testing different versions of it and adding a action call. Since ad space is limited, you really need to work on creating a special headline. When you are promoting well-known brands, you should use the name of the official site in your title because it has a strong impact on your prospects.This is some extra, and essential, clues about Traffic Player that no doubt will serve you well.

This article has shown us that boosting your CTR is a matter of taking the correct action at the correct time.

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