Wednesday, July 24, 2024

How to Properly Improve Your Google AdWords Quality Score

June 15, 2011 by  
Filed under Affiliate Marketing

One of the most efficient ways to drive relevant traffic to any site is to launch a pay-per-click campaign using Google Adwords. If you’re going to be investing in this advertising method, you have to be aware of your Adwords Quality Score, which is Google’s way of judging the way your campaign is performing. The critical thing about the Quality Score is that Google uses this when it decides how much to charge you for various keywords -so having a higher Quality Score literally makes your ROI higher. We’ve identified several ways that you can easily increase your Quality Score.Traffic Player Bonus

Work On Improving Your CTR: A factor that will play an important role on improving your Quality Score is your CTR, which is why you need to do everything you can to improve your clickthrough rate. Your whole focus should be on improving your CTR, and every step you take from tweaking your ad copy, optimizing your landing page, adding and removing keywords should be taken to this end. The importance of the clickthrough rate in Google’s algorithm is unknown, but the quality of your ads clearly plays a critical role in getting that CTR up. Getting a lot of clicks results in a win-win situation for you because you will not only be paying less for your ads while they remain in top position but you will also be getting a higher level of targeted exposure for your ads. Increasing your Quality Score will take a clickthrough rate of at least 30% to 40%, which is what you should target. Having a good Quality Score will make things a lot easier for you in the long run, so the fact that it will take some time to increase your CTR is actually worth it.

Concentrate of the Structure of Your Ad Group: Checking the structure of your ad group will improve the performance of your campaign which means an improved Quality Score. Certain primary variables will affect how your campaign performs and you Quality Score. For example, if you don’t have so many keywords in an ad group, Google will be able to post ads that are more targeted and relevant according to each case. In addition to this, it’s also important to get the right mix of “match types” here as it will help your normalized clickthrough rate to rise, which will obviously lead to a higher clickthrough rate.

Know What’s Going On: The PPC industry is continuously evolving and it is imperative that you are aware of any changes that might be taking place with AdWords. Subscribe to newsletters, forums, podcasts, blogs, etc, so that you know what’s new – something that will help you stay ahead of the crowd. If you are going to manage your own AdWords campaigns, then it’s worth taking the time to learn about all the latest news on a weekly basis. The new information that you keep discovering will help you save money when it comes to the cost per clicks and show you what you can do to improve your conversion rate. This approach will ensure that you have a great Quality Score in the long run.Passive Niche Profits

Lastly, to ensure you are going about things correctly, make sure you are intimately aware of Google’s quality regulations. Google doesn’t hide your performance or quality data, so why not use it to your advantage?

List Eruption. Unique version for reprint here: How to Properly Improve Your Google AdWords Quality Score.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!