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How to Improve Your AdWords Quality Score

June 17, 2011 by  
Filed under Affiliate Marketing

As long as you are taking the right approach, Google AdWords can be used to send a lot of targeted visitors to your website quite quickly. However, in order to find real success with the AdWords program, it’s important that you focus on boosting the Quality Score of your AdWords account. Thus, the question is how can you do that? What actions should you be taking? If you want to learn more, read on.Traffic Travis 4 Review

Filter Out: When you’re choosing the keywords for your AdWords campaign, sometimes you may add keywords that are just too broad for your product. If a keyword is creating many impressions but few click throughs, it’s doing your campaign more harm than good. Sometimes even keywords that aren’t very broad will have this problem. The thing to look for is a poor CTR in relation to the number of impressions. To succeed with Adwords, it’s essential to carefully monitor how effectively all of your keywords are performing.

Use Relevant Copy to Help Your Quality Score: If you want to raise your Adwords Quality Score, make sure that you’re using relevant copy for each and every ad group you’re running. The content of your ads must be consistent, so that the keywords, the text of the ad and the display URL are all a match. You’ll have to adopt this theme to ensure that your ads aren’t confusing and irrelevant. By making your ads very relevant, you’ll be improving your CTR, as people will find your ads very clear. The relevance of your ads, then, plays a large role in determining your Quality Score, so don’t overlook this.

Aim at Creating Good History: If you want your AdWords campaigns to give you better and firm results with time, then keep on consistently improving your Quality Score. Calculating your Quality Score requires Google to analyze the historical data in your AdWords account. Therefore, it makes sense for you to ensure you have a positive history. Compared to someone with a new account or one that has a problematic history, you will have many more benefits. This just goes on to show that when working with AdWords, patience definitely pays.Passive Niche Profits

You should pay close attention to your Adwords Quality Score, as this has a lot to do with how effective and profitable your campaigns will be. The whole point of this from Google’s point of view is to provide users with the best and most relevant results when they do searches online. It’s really not that hard to raise your Quality Score -just pay close attention to the above guidelines and keep monitoring and testing your ads.

Cash Renegade. This article, How to Improve Your AdWords Quality Score has free reprint rights.

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