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Essential Information On Boosting Your AdWords Quality Score

June 18, 2011 by  
Filed under Affiliate Marketing

If you’re looking for one of the fastest ways to get targeted visitors to your site, Google Adwords is probably your best option. There are certain factors you have to pay attention to when using Adwords, though, and one of these is the rating that Google gives to campaigns, called the Adwords Quality Score. This isn’t just an abstract number, for it affects how much you’re charged for keywords, which greatly impacts how profitable your campaigns will be. We’ve identified several ways that you can easily increase your Quality Score.Traffic Travis Review

Check Your Keywords: Many Adwords users tend to put in keywords that are relevant, but also so broad that they don’t provide good results. This is why it’s important to filter out all those keyword phrases that are responsible for generating high number of impressions, but have a low click through rate. While this is more likely to happen with broader keywords, this isn’t always the case. It’s best to filter out any keywords that you see are producing a large number of impressions despite an unimpressive CTR. Adwords requires you to be very watchful about which keywords you’re spending money on and what they’re giving you in return.

Use Relevant Copy to Help Your Quality Score: If you want to raise your Adwords Quality Score, make sure that you’re using relevant copy for each and every ad group you’re running. The content of your ads must be consistent, so that the keywords, the text of the ad and the display URL are all a match. You definitely don’t want to confuse or mislead readers with your ads. Paying attention to this factor will go a long way in giving you more click throughs, which will result in a higher Quality Score as well. The relevance of your ads, then, plays a large role in determining your Quality Score, so don’t overlook this.

Information is Power: It is essential for you to constantly be updated in regard to any changes occurring in AdWords because the world of PPC marketing is morphing an evolving all the time. To stay ahead of the crowd you need to know everything new that is happening and one way you can stay informed is via subscriptions to forums, blogs, podcasts and newsletters. If you are going to manage your own AdWords campaigns, then it’s worth taking the time to learn about all the latest news on a weekly basis. The new information that you keep discovering will help you save money when it comes to the cost per clicks and show you what you can do to improve your conversion rate. All of this leads to a better Quality Score in the long run.IM Mentors Bonus

Lastly, to ensure you are going about things correctly, make sure you are intimately aware of Google’s quality regulations. Why not benefit from all the information Google offers for free, especially since they don’t hide the performance results of your campaign?

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