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Discover the Secrets to a Higher Quality Score in AdWords

June 25, 2011 by  
Filed under Affiliate Marketing

Driving targeted visitors to your site is really about being aware which approaches will be most suitable for you. If you’re considering using Google AdWords for this purpose, or if you already do use it, then one factor that you always need to focus on is improving your AdWords Quality Score. The efficiency of a campaign is measured using this system and if yours meets the criteria then you will find that your score will improve. There are many advantages to ensuring you maintain a good Quality Score, including the fact that you will pay less per click but get many more of them. The advice in this article will help you increase your AdWords Quality Score and It can be used immediately because it is relatively easy to implement.

Check Your Keywords: Many Adwords users tend to put in keywords that are relevant, but also so broad that they don’t provide good results. When you have this kind of keyword, you’ll generally get lots of impressions but few click through rates, which means they’re not performing well. You should filter out any such keyword, which may or may not be broad. The thing to look for is a poor CTR in relation to the number of impressions. Adwords requires you to be very watchful about which keywords you’re spending money on and what they’re giving you in return.

Optimize Your Landing Page: It’s important that you optimize your landing pages as much as possible because the better they perform, the more positive impact it will have on your Quality Score. The faster your landing pages load, the better. Remove excess coding and calls to external sources to clean up your landing page’s images and CSS. Then again, there’s no reason for you to take it too far by compressing your JavaScript or CSS code.

All you need to do is minimize the size of your image files and reduce calls to external scripts. You also should use Google Analytics to analyze the bounce rate of your landing page. You need to do everything you can to ensure you have a low bounce rate, which might require adding or subtracting different elements from your page.

Build a Decent History: You need to improve your Quality Score consistently if you want to get the best possible results from your AdWords campaigns. Google uses statistical and historical information from your AdWords account to work out what your general Quality Score is. Thus, you want your account to look good and have a great history. In the long run, this will benefit you better than the others who have their accounts messed up or are simply using a new account. Thus, it clearly is a good idea to practice a little patience when it comes to AdWords. As long as you are doing the right thing at the right time, it isn’t hard to take care of your AdWords Quality Score. If you are only just beginning, it could take a while for you to get your Quality Score up and start enjoying the advantages. When you have a great Quality Score, it’s like having your own traffic generator that delivers targeted and highly converting visitors to your site.

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