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Best Methods to Raise Your Adwords Quality Score

June 17, 2011 by  
Filed under Affiliate Marketing

Driving targeted visitors to your site is really about being aware which approaches will be most suitable for you. If you plan on using Google AdWords or are using it already, you should always do everything you can to improve your AdWords Quality Score. The efficiency of a campaign is measured using this system and if yours meets the criteria then you will find that your score will improve. There are many benefits to having a high Quality Score, such as lower prices but more clicks. The advice in this article will help you increase your AdWords Quality Score and It can be used immediately because it is relatively easy to implement.Traffic Player

Changes for a Better CTR: There are a lot of small changes that can be made to a campaign that will lead to a higher clickthrough rate. While these changes might seem minimal, they can have a significant impact on your Quality Score. Some modifications you can make include changing up the contents of your ad, modifying your call to action depending on how your prospects act and changing up the display URL. These modifications will lead to a higher CTR because any tweaks made to your ad can have an impact on the results it generates.

Landing Pages Are Critical: A successful Google AdWords campaign is make up of many different things, especially the landing page, which is a critical element. Your landing page will dictate the level of your conversions and can help you save money with your campaign. How do you do this? When you have a high quality score, your bids go down, which means you end up paying less. Just remember that your landing page needs to have highly relevant content that goes with the content of your ads. You want the content of your landing page to be original and substantial so that everything is present. A higher level of relevancy and quality can be achieved by creating an “About Us” page and connecting it to your landing page. The “Privacy Policy” is considered to be a great thing by Google which is why you need a link on your landing page.

Make Use of Geo-Targeting: Another way you can increase your clickthrough rate is by personalizing your ads according to location. The performance of different ads is analyzed by Google according to geo-location. This means that if you have a higher CTR in a particular area, your Quality Score will match. If the conversion rate is better in that zone, then you could think about bidding a little more. It can be done with no detrimental effect on your campaign, but it isn’t necessary to increase your bid.Ultra Spinnable Articles

There you go! Just a few ideas that are easy to apply and can help to increase your AdWords Quality Score relatively quickly.

Cash Renegade. Unique version for reprint here: Best Methods to Raise Your Adwords Quality Score.

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