Wednesday, June 23, 2021

Ads Offering Easy Money Working From Home Are Ambiguous But Not Wholly False

February 20, 2011 by  
Filed under Affiliate Marketing

It has become a frequent line for comedians, mainly on television panel programmes, to make a gag of ads saying ‘work at home’ or ‘make riches on your computer’. They have a point, there are thousands of such ads and they are very simple to find on page after page. However, they are getting a tarnished name as they suggest the world, easy cash for little input and see the cash flood in! Alas not, the old saying “if it looks too good to be true, it definitely is” truly does apply here because what is not made clear is the same for anybody setting up a website for anything is that they need to comprehend, or know somebody who knows, SEO.

Let me, while I declare an interest. I have an affiliate marketing site which I have constructed as a fishing tackle shop to sell maggot drowning equipment, DVDs, books and travel goods and services for anglers. I have joined many affiliate programs and have inserted advertising links to lots of companies who make fishing tackle, insurance for anglers, travel companies offering trips for anglers and other items. Why? Well, because when I was studying SEO, I was searching for material on how to develop my knowledge and abilities, and frequently came across affiliate marketing as a phrase, and after a while I examined it to find out more. I’ll explain how it works.

There are many hundreds of companies selling goods and services electronically as we know. They all understand the same problem, which is attracting customers to their site to purchase stuff. They all have their SEO to announce themselves and their goods so that customers can find them on the search engines, but that often isn’t sufficient so what they do is to join affiliate marketing programs and offer a cut of any sales brought about by somebody carrying their banner or link on a site to their shop. It’s an effective and method of drumming up business in the US and is becoming more so in other places, and of course someone building up an affiliate marketing site like mine can insert links for companies anywhere in the world and still make money.

Where the ads for affiliate marketing are misleading is that it is really simple to put the shop up and the providers give you everything you need (you do not need any technical knowledge at all). The main skill is to be able to cut and paste the code for the adverts. However, the website can be built and put online in no time flat, but that does not mean anything as how are you going to bring people to go to your site in order to click on the banners to go to your partner’s online shops? You need SEO to do that, and it does not work speedily.

However, as the SEO work is having it’s effect, then adverts can be placed in the search engines which only cost when they are clicked. The cost can change as you have to bid for insertion on the search engine results pages and you have to depend on your site being good enough to hold the client and that they go to your affiliated sites and purchase something.

So, don’t be fooled. Yes, the theory of affiliate marketing is a good and workable one, but expecting to create and then being able to take a trip to the Aston Martin showroom in the next week is not especially likely. You need SEO to optimise your site, put it in the search engine results and then keep it there. The two tasks complement together, SEO is the key, affiliate marketing is the money generator.

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