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3 Efficient Tips to Drive More Members to Your Site

July 27, 2011 by  
Filed under Affiliate Marketing

No matter what niche you’re in, it’s quite easy to create a membership site for it. You can find various tools and services that allow you to get started for a reasonable fee, or even for free. Yet there’s more to the process than just building a membership site. Your goal is to create a growing membership for your site. The more effort you put in gaining new customers, the more successful your membership site will be in the long run. If you apply the three techniques we’ll be covering below, you’ll be able to attract a steady stream of members to your site.

Free trial memberships can be a great way to get more people to join your membership site. Many membership sites use this tactic and get great results from it. When you try to sell someone a membership, they may hesitate, as they don’t know for certain how much they’re going to like it. A free trial allows them to sample it without paying up front. Your membership site will seem like a safe decision when you don’t try to immediately sell members something. By letting them explore your site for free, you’re also showing them you have confidence in what you’re offering. What should be the time limit for this free trial? Whether this is three days or thirty days, or somewhere in between, is your choice, and you can test different free trial periods to see which converts best.

One of the main components of a successful membership site has nothing to do with the content you’re offering, but more with the kind of customer service you offer. Making sure your members are getting a top notch customer service ensures that you’re able to deliver them the true value on your site and they’re not losing by being your site’s member in any way. You need to be available for your members 24/7 and help them out when needed.

One advantage to owning several membership sites is that you can use cross promotional strategies, where each site promotes the others. If you can profit from a single membership site, why not build two or even more of them to make even more money? There’s also a good chance that at least two of your sites will have similarities in terms of their topics or niches. Then you can do a great deal of promoting within your sites, getting members of one site to join another one. This is a smart strategy that can work exceptionally well, regardless of the fact how small are the niches you’re targeting.

There’s no denying that it takes some work to create and maintain a membership site. This is, however, a potentially lucrative business, and one that can provide you with a dependable and growing income. The above tips, combined with a sustained commitment to providing your members with great content will allow your membership site to succeed.

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