What is Niche Promoting?

If you've spent anytime learning the way to start, or bring, your business online you've likely heard that you have got to find your niche. It seems like it's the be all and end all of online selling. There could be some truth to that, but in the grand scheme you have got to know how niche selling is going to play into your business.

What's Niche Marketing Already?

First you have to understand what a Niche Market is.

In compendium terms it’s this;

“A niche market is the subset of the market on which a specific product is focusing; thus the market niche defines the explicit product features aimed at gratifying express market needs , as well as the price bracket, production quality and the demographics that is meant to impact.”

For Niche Marketing that mean finding a group of folks that like a certain think and promoting it to them. For me and most folks reading this it implies the quickest and most inexpensive way to attract purchasers.

A Real Life Example

In my previous business I used to be a screen printer. I ran a full shop out of my home. Yes. I said a full shop with printers and everything. (Never do this) When I started I tried to do a little of everything. I tried to go broad in my market and ended up working plenty of hours for tiny rewards. Finally I was bored with busting my ass for small reward.

I ended up switching my model from attempting to print everything under the sun to targeting a particularly specific clientele that offered a higher reward.

I sold to custom clothing firms and brands that wanted a special type of print that only a few folks were doing. It got me lots of business, and lots of repeat business too!

How I Apply Niche Selling Online

The coolest thing about being online is you actually can earn money in virtually any niche. It’s silly some of the niches I hear of people making money in. It all begins with one thing.

Keyword Research

Keywords are crucial because they tell the search engines what your internet site is about. So you wish to identify the best keywords to aim towards for your niche.

There a plenty of tools out there to help with this. My own favourite is a tool called Market Samurai.

You may also do the analysis for free using Google’s keyword tools and a pair browser add ons, but Market Samurai really speeds things up.

Finding the proper keyword will put you a step ahead of the game. Now all you have to do is create content, get a website up, Create a converting offer, and drive traffic. Simple right?

I does get simpler the more that you do it. I'm still finding it out. Finding a niche is important, and keyword research is significant step in the act. I’ll detail keyword analysis and all the other little things that you will need to know in up coming post. In the meantime, I’d love to hear your thoughts. What's Niche Marketing to you?

James is a big fan of Niche Marketing and enjoys showing people just what is niche marketing.

categories: Niche Marketing,what is niche marketing