What You Should Do to Make Your Site More Conversion Friendly
August 16, 2011 by Ernest Schneider
Filed under Affiliate Marketing
The conversion rate of any website can be improved if the appropriate steps are taken. Whether you’re selling a product or service from your website or are just using it to build a list, you have to make enough of an impact on visitors that they take the action you want them to take. The article below explains a few simple to apply points that will help you take the conversion ratio of your website to the next level, without doing any major changes.
You Have to Test: Getting the kinds of conversions you crave is a journey that will be filled with trials and mistakes. You’re not going to know precisely what will help you raise your conversion rates until you do some extensive tests with a few different things and techniques. Everything from your fonts to your colors to the basic and overall design of your site should be tested to see if there is an impact on your conversion. Until you do these tests you are going to be basically shooting into the dark and that is why it is important to test everything you can so that you can see how your site visitors react to your site and respond to your offers. Every single person who visits your website is a potential buyer and impressing as many of your visitors as possible so that you can convert them into buyers revolves around your ability to test things on a regular basis.
Maintain Your Feel: The sort of feel that people get when they visit your website might be because of the fonts and colors, etc. You need to try and keep the elements the same all through your website so that you can make your visitors comfortable as they navigate your site. If you’ve got one design on one page and a different design on another, your visitors will just get confused and have a hard time thinking you are professional. Make sure that your user interface is predictable and that the total design of your website is enticing enough that people don’t ever want to leave. Even though this won’t really change your conversion rate in a major way, it does help in the long run when you start to get lots of traffic. In the end what matters most of all is that you are putting in regular effort to at least maintain but also hopefully improve your conversion rate.If you want to see how promotions using this kind of marketing can rank then check out http://www.robselaney.com/point-click-commissions/point-click-commissions-review.
Including Relevant Images: Be careful not to make your website the new circus in town, but make it a relevant place that your target audience can use to find the best solutions. That is the main reason why you need to be careful in choosing images for your website; so even though you might think it look good on your site, don’t use cheesy images. The focus needs to be on relevancy which means every image should be relevant and in line with the interests of your target audience. Having your visitors identify with what you are selling and feel comfortable on your site is one of the main reasons to insert images into your webpage. For instance, if you’re selling an eBook on “Dog Training” on your website, then an eCover graphic depicting it will prove to be a perfect image that’s not only relevant, but also gives a real feel to the virtual information product that you’re selling.
Making your site more conversion friendly can involve many different things, and we’ve covered some of the fundamentals to help you get started.People will hopefully learn more about http://www.robselaney.com/click-conspiracy/click-conspiracy-review reading this.
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