How to Design a Great Brand for Your Twitter Profile

You can’t afford to ignore Twitter if creating a brand is something you’re trying to accomplish. Your profile on Twitter is an important part of your overall branding strategy when using this site. When you create your Twitter profile, you should keep these tips in mind:

Put Your Bio Together: You need to concentrate on creating a great bio because it is highly important to establishing a great brand. You’ve only got 160 characters to make a great first impression so don’t waste them. Tell people things like who you are, what your job is and why you’re on Twitter but remember to be honest. Make your readers curious, and get them curious enough to learn more about you. You want to avoid hype as much as possible, which is why you should avoid intros that proclaim you “The Software Tycoon” or the “Google Guru” or any other similar title because you should keep things as honest as possible and get people to want to know you not run away as soon as they see your bio.

This is an opportunity you don’t want to miss because by making a good impression on your visitors through your profile you will be able to get an increasing number of followers and set yourself up on Twitter. The idea is to use your bio to make people curious about your history so that they want to take action and follow you or visit your website.

Color Schemes: What’s the point of a profile with a terrible color scheme that makes it look unprofessional? You need to think hard when you pick out colors for text and background. To make sure everything works well together, you will need to select colors that match all the other elements you put on your profile. If your profile will feature read and blue, then you need to make sure that the color scheme is consistent across the board.

You also want to make sure that the color you are using for links is a good one that people don’t have to struggle to read. The fact is that people feel more comfortable clicking on a link when they know what it is and where it leads before they actually click. In the long run these matters can have quite an impact on your brand even if they seem small problems at the moment.

You need to make it simple for people to place their faith in you because that’s how, in the end, you will create a brand that is effective in the long term.

The better you’re able to brand yourself with your Twitter profile, the faster you’ll be able to attract the kind of followers who’ll be truly interested in what you have to offer. Branding your profile, as we’ve seen in this article, is fairly simple, but it takes some concerted effort, especially in the beginning when your Twitter account is new.

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