Autoresponder Review

Everybody understands that a good email marketing campaign can make the difference between success and failure for an Internet marketer and that means you need an autoresponder review that can help you assign the best service for your fledgling business. There are many out there and with monthly fees and massive potential income to consider, you will need to have a good idea of which one performs the best.

What you Need to Beware when Choosing an Autoresponder

An Autoresponder review will point out various things, but there are particular features that need to top your list. First, delivery rate is critical. Those emails need to get through to your prospects and they need to be read. That means not only should the service provide top notch technology to reach the prospects, but they should help you reduce spam in the process.

Additionally, the service needs to make list management and analysis as easy as possible. You can track subscriber activity with ease, including who or who didn’t open each message, what links were clicked, how much revenue each message brought in and how many people unsubscribed.

I want to take a look at the industry’s top three services:

Aweber

The first autoresponder review is Aweber. Aweber is very straight forward to use when it comes to setting up a new campaign, inserting video or audio, and managing your subscribers across multiple lists. Efficiently engage subscribers with the autoresponder messages, such as the initial ‘Welcome’ email to new subscribers, then drive them back to your website with sequential messages, delivered on an interim daily/multiple day basis. Build subscriber trust and assurance. Personalize emails and subscribes’names and other material. The tracking is also very useful. Most autoresponder review sites will cite the tracking and monitoring of your lists as one of the premiere reasons to consider Aweber. On any given day you can analyze impressions, subscriptions, verifications, and click thrus on links you’ve sent out. Aweber does nevertheless struggle with the importing of other mailing lists and is not the least expensive version on the market.

Autoresponse Plus

Both Aweber and Get Response are remotely hosted autoresponder services. You will need to make payments, and set-up a monthly subscription, to use them. Autoresponse Plus on the other hand is a software program that you will establish on your own server. And hence, you will need to pay an upfront cost for the license, but you can then use it forever without paying anything. You have full access, which makes importing and using your own external email services very simple. Regrettably, if you are not over familiar with the internal workings of the software, it can also be much more complex, requiring the assistance of someone with extensive technical knowledge. Each license can be installed on one domain, but allows you to have limitless autoresponders for that domain without paying again.

Get Response

The third autoresponder review I want to touch on is ‘Get Response’, the current industry leader and a very comparable service to Aweber. ‘Get Response’ allows the same comfortable level of customization as Aweber, allowing you to append documents, audio, or video, copy in messages from any format without extra formatting needed, and make certain delivery on any day of the week, through any email filters. The tracking system is often compared to Google Analytics, which is a good thing, providing a wide array of details about message open rates, subscriptions and more. It can get a bit complicated, but the tutorials are designed to help there. The pricing is slightly better than Aweber, though it does require a monthly payment of $17.95 to start (it can be lower with quarterly or annual payments).

Autoresponders are one of the three services every business owner needs – right after hosting and right before outsourcing. If you are not yet signed up for one of the three autoresponders above, re-read this review attentively and select one that fits your business’s needs.

Should you require further information on this subject, or would like to read other reviews by the same author, make sure you take a look at Jon Kews’ website For Further Information on the Above..Click Here, or For Alternative IM Methods. This article, Autoresponder Review is available for free reprint.