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Video Marketing Errors That Can Lead to the Destruction of Your Campaign

January 11, 2011 by  
Filed under Affiliate Marketing

Video marketing has quickly turned into a very popular and effective way for internet businesses to expand and reach new prospects. The problem is, a large number of these videos that are uploaded to promote various products are lacking quality or substance. That’s the reason many videos don’t make much of an impact. If you want to find your video marketing to give results then there are a few key points that you need to focus on. Given below are three mistakes that you should avoid at all costs when doing video marketing. Investing in high quality and good looking Squeeze Page Templates is a very smart investment as it will increase your ROI drastically.

1) If your videos are dull and uninteresting, you can’t expect people to share them. One of the key factors that will make your video marketing successful is how much people share it and how much it spreads around. Only videos with unique personalities are shared from one viewer to the next. Even if the content is good, the video will soon fizzle out if it doesn’t connect with the viewer on a personal level. This is also how you make your videos different from the rest. Find your own personal voice when you make videos so they can be distinguished from all the others.

2) Many videos fail to make an impact simply because of their length. Viewers have a short attention span when it comes to watching videos on the internet. Your videos need to be short and to the point. A video can start off strongly, but as it goes on, there’s an increasing chance that viewers will lose interest. The last thing you’d want is someone watching your video, loving it and soon losing interest. Most internet users prefer shorter, information rich articles, and it works the same way with video content. If you have a lot of content to deliver then break it up into parts and upload it through multiple videos. Steve Clayton and Tim Godfrey are two of my favorite internet marketers and among the few true “gurus” in my book so whenever they release a new training course I pay attention. The upcoming launch of the Blueprint Project Black Edition is no different.

3) One other common mistake is to block the ability to embed and share. You shouldn’t be doing this because if others can’t share your video, how do you think it will get around? Give your viewers the freedom to distribute your video and your opportunities will automatically expand. Keep in mind that videos can go viral and generate a lot of traffic so you shouldn’t be placing any limits on them.

Avoiding these simple mistake and showing use how video marketing really works is what this article has shown us. It doesn’t take much effort to correct such mistakes because there’s not much that you have to change as far as your overall strategy goes. To succeed with video marketing you have to avoid repeating the same mistakes and instead learn from them.

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