The correct way to Presell Any Product Successfully
August 14, 2011 by Rose Beckett
Filed under Affiliate Marketing
Preselling a product the correct way can take you places and help you boost your sales, particularly if you are trying to build a long term affiliate marketing business. Maybe you have heard of presell but do not understand how to write it? No problem if you keep on reading, and this is simply a taste.
One of the objectives of preselling is to increase trust that your fans have in what you are saying about the product. Never swipe any testimonies from another site, but you can ask an expert if that person has already written a glowing review about the product you’re marketing. By simply using an expert testimony together with your presell you are going to be able to make your prospects a lot more happy with the product since they’ll see it being advocated by someone who is trusted.
What you can also do is actively search for these pros, and then just arrange a trade for a link to their site. How well this will work for you is up to you if you decide to give it a go, so be driven to find someone and you may do that.
If the product you are preselling is something that you haven’t used personally such as SEO services then look for positive feedback given by other folks in your niche. You could and may be able to utilise the testimonials on the key product page, but be certain to ask for authorization before doing that. Taking this into consideration is really important because people that stumble upon your presell will feel more content in visiting the sales page if they see other happy customers. It is simply not worth the potential trouble you will attract if you publish fake testimonials, so hopefully you have got good common sense. But if you make people suspicious by utilizing a lot of testimonials, then obviously it’ll all backfire on you.
Do a Google search for ‘how to scribble presell copy ‘ and see what turns up, or Google Ken Evoy because he has got an wonderful free electronic book on the topic. If you are not in a position to own the product, then you will have to collect all of the information you can and do not rule out contacting the seller. Sure you need to use sales copy from the vendor’s main site, but that might not be the finest choice. You must be different, so do not be lazy and just use what everybody else has used. This can give you enough understanding about the way in which the others are preselling the product. Always be your self and build your own way of expressing your self, and that will help brand you. You’ll find great info about presell copy for free on the net, so there is no excuse for failing to do this.
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