What Is Viral Advertising?

Viral advertising is the art of encouraging other Internet users to pass your adverts around the Net free of charge. This is a very efficient, very cheap and yet very fast way of advertising. For example, you could compose an advertisement, send it to 100 surfers who each send it to 100 (10,000 people in a few hours), who send it to 10 friends, who send it to 10 friends. That means 1,000,000 people can have read your advertisement in a day.