Link Building The Right Way
November 7, 2010 by Alfonso Evens
Filed under Affiliate Marketing
Link building is one of the most widely used and powerful ways to promote your website and generate targeted traffic. The number and quality of backlinks a site has is one of the main ways that the search engines rank websites, which is why link building is such a fundamental online marketing tactic. Building backlinks, however, can be a tricky business, as you don’t always know what formula the search engines are currently using. In general, the best approach to building links is to seek one way links. One way links are not the same as reciprocal links, and not as simple to come by. If you want to reach the top of Google’s (and other search engines’) listings, one of the things you need are one way links. So let’s take a look at some of the best link building strategies to help your site rank better Google Sniper 2.0.
Before you even start building links, you should consider the quality of content you have on your website. Sometimes you need to think beyond the link building methods and pay attention to the quality of the content you have on your site. The fact is, if your site doesn’t have content that’s good or relevant, backlinks won’t do you much good. Remember, you don’t only need traffic to your site, you need content that is interesting to visitors or they will just leave. Furthermore, the search engines don’t only look at your links, they also want your site to have good content. It’s also important that the sites you are getting backlinks from are in your niche and have good content themselves. Backlinks from sites that are irrelevant to your niche will not impress the search engines.
There are still tons of marketers who also use Squidoo’s content platform for their marketing. This has been done for some years, but using lenses as a source of backlinks is still a valid method for many. It takes not more than 15 minutes to create and set up a fully functional lens where you’d be able to insert a number links to your website with relevant content. The sweet part about them is you’ll then populate it with links that have the anchor text of your choosing which will point back to your main money site.
Placing a link in your signature when you post to online discussion forums is another easy way to get relevant backlinks. Join active forums that are relevant to your target market and become an active member by posting and answering questions, sharing information and so forth. You can gain the status of an expert after a while, which means people will look at your signature and click on your link. What makes this so valuable? Forums provide you with both traffic from your target market and quality, links created in an ethical manner Massive Passive Profit.
Try this: dream-up a contest with an attractive prize, promote the contest, and hopefully others will link to you with relevant anchor text backlinks. Contests give you the opportunity to determine a targeted anchor text but make sure you do this smartly because getting too many backlinks using the same keyword may do more harm than good. All in all, keep working on your link building campaign to see long term results. It’s much easier to maintain your efforts and keep your rankings as opposed to losing rank and working twice as hard to get it back.
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