How to Make Your Blog More Trustworthy
August 14, 2011 by Warwick Pedersen
Filed under Affiliate Marketing
For years it has only become much easier to get a blog up and running, and it is only getting a lot easier with all the different solutions out there. But going beyond that and engaging in business is where everything gets different and more challenging. Trust can be a tough one and it just depends, so we have some solid ideas you can explore on your blog.
This is possible without considering the use of SEO services, which are more concerned with delivering potential clients to your web-site in the first place.
If you want your readers to trust you wholeheartedly then you need to give them a strong reason to. Treating your readers with respect and intelligence is something that you can’t ignore, because without respecting them you’ll have a hard time getting them to trust you. Every comment that you reply to, every email that you answer and every type of interaction that you have with your reader should show respect and understanding. Even if there’s something about your reader that’s not right or if the person is being unreasonable, handle the situation intelligently. You can’t solve anything by disrespecting your readers and by being rude. Remember that you’re running a blog, and each of your readers has the right to give his/her opinion on what you write and express. This is exactly why you should try to view your readers as a part of your blog and give them a reason to trust you. Don’t make the mistake of focusing on short term goals and forgetting the long term vision for your blog. You need to work on creating effective reputation for your blog in the long run, and nothing should interfere with that. So this also means that you should not do any overt selling techniques in your posts. You have to maintain your current reputation and at the same time aim at growing it. Even if you have something to sell then skillfully weave it into your post like you’re recommending it, because blog readers usually don’t like hardcore selling. This will get them to trust you even more since you’re not doing selling, but rather recommending to help them out find a solution. Once you’re successful in building a long term reputation for your blog then it’ll become easy for you to turn it into a trustworthy brand that your readers like and recommend.
So many blogs and sites do not publish too much information about the person who created it. People do want to know about the business end of things, but they also respond quite positively when there is something about you and of course a good photo. However, keep in mind that people will unfortunately not really care too much about you or how you arrived at that business because they are only there for what is in it for them. We believe very strongly about bios or About sections only because they help to make it all more personalized and less clinical. Everything will begin to improve as you work these strategies in and stay there for the long haul. Sure, it is a great idea to let your readers get to know more about you, but as usual it is also good to not go too far with that. You have to get to a point where your audience feels they can trust you to the extent it lets them do business with you.
Remember, this comes before everything else, so centre on this facet of your web-site before you get distracted.
If you would like more help on improving your business site or guidance on SEO methods. Contact one of the SEO experts for a free web-site consultation.