How to Improve Your AdWords CTR
May 30, 2011 by Tony Riley
Filed under Affiliate Marketing
Do you want to grow your AdWords CTR? In this article we will look at some methods you can apply for a better CTR for your AdWords campaign.Hopefully, just as with so many other aspects regarding Affiliate Cash Clone, you will need to pay more attention to some things than others.
Make sure your ads are properly themed. This is what you need to do to make sure that your ads are seen by the audience that is most likely to click on them. It’s always best to keep themes as narrow and tightly focused as possible so that if your audience is using search terms to find Seattle hotels or Seattle restaurants you’d want different themed groups for restaurants and hotels. If you really want a higher CTR then it’s often the common sense approach, like this, that works best – especially when it comes to an AdWords campaign. Make sure you’re writing your ads so that those specific terms are included in the copy, since these terms will be bolded in the copy when somebody searches for them. Of all the things you can do to improve CTR this may be the most important.
Curiosity Helps: Curiosity is something that you can benefit from when you are trying to improve your clickthrough rate. People will find such ads quite tempting and won’t be able to resist clicking, especially if their search is for a specific product or something similar. On the other hand, you will need to ensure that this approach doesn’t have the opposite effect. People need to understand what your ad is offering as soon as possible and you don’t want to keep them in suspense for too long. You need to have transparent ad copy but it also needs to keep something back. You need to strike the perfect balance between what you let them know and what you don’t. Your ad should get the user excited in such a way that he/she feels the need to click and find out what it’s about. It does take a bit of smart copywriting skills here, but it will pay off eventually. If you do a bit of research, you’ll find many ad examples that use this method to get a higher clickthrough rate. Learn from these great ads and then modify them to ensure the success of your campaign.
Target keywords that are typed incorrectly. It’s fairly common for people to type in the wrong keywords by having one or both hands out of place, be sure to target those as well. Being a smart AdWords advertiser, you can easily take advantage of this feature and improve your clickthrough rate. Whatever the term you’re targeting, there are plenty of ways those keywords could be mistyped – start by exploring a few of the most common deviations. You’ll see that it’s very easy to come up with a list of such keywords, which are low cost and relevant as well.Here are a couple of things we have found out about Fast Fan Pages Review, and hopefully it will be a few more pieces of the puzzle for you.
The bottom line is that if you’re looking for the best bang for your buck when it comes to AdWords campaigns then you’re going to have boost your CTR. Boosting the CTR rate for your campaign will bring your more conversions and, as a result, more profits.
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