How to Get a Better Adwords Quality Score
June 13, 2011 by Tony Riley
Filed under Affiliate Marketing
Google AdWords can help you get lots of relevant traffic to your site and help you convert your visitors into customers, leads or subscribers. If you want to increase your ROI then you need to make sure you have a good Quality Score and this article will reveal some strategies you can use to increase your score.Traffic Player
Bid Adjustment: How and when you adjust your bids is one of the factors that Google uses to increase or decrease your Quality Score. Essentially, you want to make sure you are getting a lot of clicks that convert and are paying as little as possible for them, in order to maximize the results of your campaign. So, when you identify a keyword that is generating a nice return, then you can bid more on it. You can lower your bid, though, on keywords that haven’t delivered good results. You will thus be improving the results you get from well-performing ads by increasing the amount of money you pay. This will benefit you in many ways, from a better ad placement, to a much higher clickthrough rate and an increased Quality Score.
Match Type Test: Improving the Quality Score of your AdWords account is a matter of trying out different things, including experimenting with “Match Type.” You might discover, that an exact or phrase match type will lead to a higher CTR than if you were using broad match. The ads you craft, the industry you are in and many other factors is what this depends on. You will discover that focusing on attempting new methods to improve your campaign will have a significant impact on your Quality Score. If you want things to go in your favor you need to experiment because AdWords campaigns can be very unpredictable.
Stay Updated: The PPC industry is ever-changing, which is why you need to keep yourself updated about the changes happening with AdWords. You need to know everything that’s new so you can stay ahead of the crowd and one way to do that is to subscribe to forums, blogs, podcasts and newsletters. You need to be aware of all the latest AdWords information, especially if you will be working on your AdWords campaign by yourself. All this information will prove helpful in reducing your CPC and increasing your conversion rates. In time, all these factors will work to increase your Quality Score.Ultra Spinnable Articles
If you want to get the best return on your Adwords dollars, it makes sense for you to do everything you can to improve your Quality Score. The whole point of this from Google’s point of view is to provide users with the best and most relevant results when they do searches online. The above are some of the main points to consider if you want to continuously improve your Quality Score.
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