How To Do Internet Marketing For Online Business
November 19, 2010 by Zyn Lim
Filed under Affiliate Marketing
There are many strategies used to do Internet marketing for online business. Over the years gadgets and gimmicks to make things a little easier come and go, but the basics are still the same. It is still the case that ‘content is king’. Valuable content is known as ‘search engine candy’ and ‘information is power’ (if you use it to take action).
To do Internet marketing for online business you can publish your content in many ways. You can publish blogs, submit articles to article directories, post ads in forums and social media sites, or on your website. Of course marketers still send eMails to their lists, however there are difficulties with eMail that don’t seem to get any better. This is due to torrents of spam and the resulting spam filters that block mail in an effort to cut down on the amount of spam.
Coming more and more into focus is writing the content using search engine optimization (SEO) principles. This is done through the use of keywords, so that the search engines can index your content into their database and will know how to send targeted traffic to your site based on people searching for the same keyword terms. This issue is vitally important in Internet marketing for online business strategy.
When you publish your content anyplace on the Internet, with links to your site or business, this creates what are known as ‘back-links’ or ‘one-way’ links. For example if you are writing content about the health and wellness industry and then use your website URL link in your author biography or signature, this links the keywords in your content to your site where the same key words (should be) prevalent.
When someone goes to a search engine and submits a query about health and wellness, you could theoretically have prominently displayed links directly to your site and to your content that leads back to your site. This has the effect of sending you the traffic that is interested in what you have to offer. This is much more conducive to a sales conversion than just random traffic.
Jason Cardamone is a full time internet network marketer. He has built teams online of over 10,000, strictly using Internet Network Marketing online. Click here to learn more!