Market To Your Own Cell Phone Get Away From Mine

That doesn’t mean marketers can’t learn from the experiences of the pioneers. I recently sat down with Frederick Ghahramani, one of the founders of AirG, to try to understand what kind of marketing works on mobile phones. While there are lots of start-ups out there pledging to become the Google of the mobile device, Ghahramani thinks a better model for mobile is more retro: radio.