Are Backlinks Really That Important In Internet Marketing?

If you happen to be an Internet marketer, you know how hard it is to generate traffic to your sites in order to get people to look at what you are selling. One popular, but sort of expensive way to get site traffic is by making use of pay per click advertising programs like Google’s Adwords.

However, there are other means to get traffic without having to pay for every visitor. This can be accomplished by building backlinks to your money page. There are many marketers these days that employ backlink building as part of their daily marketing strategies because they have realized how powerful this type of marketing can be.

Firstly, let me explain exactly what a backlink is. Essentially, all a backlink is, is a link which is on one site that points to a different site. In your case, you should build backlinks on other web sites that point back to your web site or money page. Almost all of the popular search engines use backlinks as a way of determining how relevant your website is to certain keywords. Let’s look at it this way. Let’s assume you have a site and on this website you are selling widgets. If you build links to your website using the keyword targeted text “widgets”, your website will end up ranking higher in the search engine results when users perform a search for that word.

Now that you know how important backlinks are, you must know how to start building them. Today we will explain to you how to get started building these types of links so you can start getting more attention from the search engines.

Some of you may already know this but submitting your web site to directories is one way you can build backlinks. A website directory is precisely what it sounds like: it is a directory that lists web sites. This is actually a rather simple method to use since all you do is submit your internet site URL, a title and in majority of cases a short description of your website. The trick here is to choose a title that you believe people would search for in the search engines because the title of the link will be link pointing to your site. Many directories review submissions so it can take a while to get listed, but once you are listed, you have a backlink. There are thousands of directories online that you can submit your website to free of charge.

One other popular way of building backlinks is through article marketing. This is a simple strategy that can require a bit more time. All you have to do is create an article about your website and submit the article to article directories.

A few article directories let you put a link in the content of your article while others will only let you add links in the resource box at the end of the articles. When possible, try creating different versions of your article to be submitted to the various article directories. And by doing this, the links in the articles that you post will have more value to the search engines.

Using these methods can help get you started and if you feel you need more links, you can find other methods for building even more links. If you find these methods too time consuming, there is software available to help speed things up. Nonetheless, make sure you do your research before buying these types of softwares. While these softwares can help you, there are softwares online that are simply ineffective.

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