Social Media Marketing – A Combination of Old and New
July 30, 2011 by Boyd Kopatz
Filed under Affiliate Marketing
The new and the old are in social media marketing, and it is that last word that is nothing new at all. This is something you can do, and here are just a couple of cool pointers for your next social campaign.
Social media means interacting with your audience on a more frequent basis, and so you will never be able to pull the wool over their eyes without causing a real backlash. If you want to promote your website by creating a social media campaign, it should serve a real purpose and should be informative. People that usually engage in social media are looking for some kind of value, and as we all know spamming completely goes against that.
As always, when you are developing relationships with your audience, it is extremely important that you do not basically ruin it with something like unwanted messages. Besides that, as we all know word of mouth has become fairly easy with the advent of social media, which means something bad about your business can spread all over the Internet like wildfire, and do irreversible damage, something you obviously don’t want.
Get as organized as you can, and that means writing out your campaigns plans and how you intend to accomplish your objectives. There will be no confusion at all with your campaign since it is all on paper and you know exactly where you are going. No social marketing plan needs to be highly complex, but it looks so easy that it is tempting to skip this but we recommend you do not. Another huge benefit of taking this approach is it will help you to concentrate much better on what you are doing and what is needed.
People have been around the block several times, and presenting them with old information will draw disappointment from them. So that is yet one more thing that you have to be careful about and avoid at all costs. Excellent content will always move you forward in the best way.
You can accomplish a lot with social media marketing, and it may lead to things you have never thought about or considered. You can leverage this into an ongoing affair that can last for a long time.
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