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Learn What It Takes to Increase Your AdWords CTR

May 30, 2011 by  
Filed under Affiliate Marketing

Are you trying to find a way to increase the clickthrough rate of your AdWords campaign? There’s no need to look anymore because in this article you will find some efficient ideas that will help you improve your clickthrough rate.We consider the above thoughts and tips must be taken into account in any discussion on Killer Content.

Keep Your Ad Groups Tightly Themed: It’s important to understand the value of theming your ad groups the right way. If you want the right people to find your ads and find them attractive enough to click on them, then you will have to work on getting your ad groups tightly themed. It’s always best to keep themes as narrow and tightly focused as possible so that if your audience is using search terms to find Seattle hotels or Seattle restaurants you’d want different themed groups for restaurants and hotels. You can improve CTR with your AdWords campaign by using common sense themes throughout your campaign. It’s really important that the exact terms people are searching for are included in the ads. This alone may be the most important thing you do to enhance your clickthrough rate.

Test Keyword Insertion: This is a strategy that you wouldn’t be using extensively to boost your CTR, but it does come handy when you want to have a campaign up and running as quickly as possible. It will assist you in increasing your clickthrough rate because it will add the keyword into your advertisement automatically making it more relevant. You will need to be careful because you won’t always get the results you expect with keyword insertion. You have to strategically design your ad in such a way that you’re not only making the message clear, but also the ad makes sense after the keyword is substituted.

Disconnect Content Ad Campaigns: Your overall clickthrough level is unaffected by content networks but things can get complicated when you try to figure out what your clickthrough rate is on the entire campaign. It will be easier for you to evaluate your results if you split them up into two separate campaigns. It will also make life a lot easier when you evaluate and view the conversion data. Remember, the more clarity you have with your campaign, the better results you will get in the long run.We have found the following about Traffic Travis Bonus, and we want to expand on it and give some additional clarity.

The only real way to improve the results from any AdWords campaigns are to improve CTRs. Higher CTRs yield higher conversions and that means more money in your pocket.

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