Learn What it Takes to Produce a Quality Landing Page
May 20, 2011 by Tony Riley
Filed under Affiliate Marketing
Creating a landing page that converts well might prove to be difficult, if you do not keep a close watch on your copy. Below are some things that will help you write an improved web page.
Headline that is Relevant: One of the reasons why landing pages don’t convert is because your prospect doesn’t see a relation between the headline on the page and your ad copy. When someone clicks on an ad to another page, they want to see something that is related. Your goal should be to match your language as much as you can, so that there’s no confusion. If you have the ability to match the two together, then this is ideal, but if not, then get it close enough. This is how you make your visitors interested in what you have to say by passing on the right message. To be quite honest, this is the thing that you should focus on the most when it comes to your landing page. Not paying attention to this can be the difference between success and failure for your campaign.Ideally it is very clear that Income Instruments is one thing that can have quite an impact on you and others, too.
Make Your First Paragraph Short: The longer that it takes for you to get your visitors to the section with the call to action, the greater your chances of losing them. So keep your page’s first paragraph short and to the point, preferably 1 to 2 lines. The beginning of your copy is the most essential aspect of your landing page because this where the reader makes the decision to stop or read on. When you get through the first paragraph, you can modify the length of the paragraphs that come up. But, just don’t get too excited. All of the paragraphs should have 5 or less lines. Follow these guidelines. Using a lot of white space on your landing page will help your readers get a more soothing experience when reading. This will ultimately make things better for their eyes.It is true, there is a great deal on the net about Deadbeat Millionaire, but we have found it to be scattered all over the place.
Understand Your Goals: Know how to manage your goals. Don’t lose sight of your purpose when writing your landing page. It is simple to just craft it and forget about the reasons for why you are doing it. The ad copy should lead the visitor from the headline to the point where you convince him to do what you want him to do. The visitor should not know where to go in the middle of the copy and feel lost. Try to get rid of any empty phrases. Do away with anything that will interfere with your call to action. Sometimes you can’t help but add tangential thoughts to the copy. But its better if you stick to your point without wasting your reader’s time. Losing conversions at this stage is not good. So be certain that your copy matches your goals.
Utilizing your landing page to your advantage will consist of being patient and constantly working hard. This is so that you can constantly improve your results every time.
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