Essential Aspects To Get Your Service Rates Right
March 11, 2011 by Andrew Parker
Filed under Affiliate Marketing
There is a whole new set of dynamics taking part when you are marketing your service. A lot of online services will look at what is needed and then formulate a quote for the job. But the interesting aspect many people experience is there can sometimes be lingering questions after the quote is given. We humans often ask reflective questions wondering if things might have been different. If your quote is approved, then could you have gotten more from that client? If you are ethical, then you may wonder if a higher price is totally fair. A lot of times unexpected tasks occur which typically produce more work; sometimes it seems to be unavoidable. This article is exactly about establishing correct and fair pricing structures in the services business online.
There are a thousand different service based businesses on the net, probably more. So there exists something very important and critical we want to point out. You do a lot more than sell a service; you offer important benefits to the businesses of your clients. There is a huge variation that really is glaring if you can see it. Your clients, or potential clients, feel about benefits in far more valuable terms and feelings than anything else, generally. Consider that when you talk about a “service,” there are almost no feelings associated with that. Plus there is nothing at all special about receiving “service.” You want to position your self through you marketing as not simply a service provider but rather as an expert who confers benefits to businesses.
Let me ask… are you really aware of your true value; how much your benefits are worth? Do you have a clear understanding of how valuable your particular service is worth as performed by you? The majority of service providers reflect people in general due to the fact what the providers do is grossly underestimate their real value. However, it is imperative that your analysis is totally objective in all respects. If you are a bit new and have not had many clients, then those facts need to be fairly weighed and factored into your fee. If you are definitely not sure, then we recommend you perform some decent research. All you have to do is find others who provide the same kind of service you will, and check out what they cost or offer for their services. That will be an excellent starting point for you to begin assessing a more realistic and honest figure of your worth.
Beware falling for the lure of being willing to drop your fees when someone hints it – no fiddling around with your fees. That is where individuals will want to take advantage of you as much as possible. If you’ve got your fees clearly displayed on your site, they will still do it as if they totally ignored it.
The reason you must not engage in this harmful behavior is because it creates a perception that you don’t value your work or yourself. Once a person gets a gut feeling they have a foot in that door, then our experience indicates that things tend to get worse from that point on.
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