Strategy for Effective Lead Generation

[I:http://zaneblog.com/wp-content/uploads/2011/02/BruceHolmes0.jpg] Everyone conducting business online is looking for someone who may be interested in what they are promoting or offering. This means that everyone must spend time focused on lead generation. In order to launch an effective lead generation campaign you should identify your lead, consider what your lead is looking for, supply information your leads are looking for, offer a solution and stay in contact.

One of the first things you need to do is think about and create a profile for your perfect lead. This seems obvious but most people skip over this step. Think about the basic demographics your lead should have. You should take into account gender, age, education, occupation, geographic location, etc. By focusing on your ideal lead you can narrow the scope of your campaign.

Consider what your lead is doing online. What websites are they visiting? Where are they spending time? What are they spending their money on? What are they searching for? Use LinkedIn profiles of potential customers to ask these questions.

Become a resource of information for your potential leads. Remember potential leads are searching for information. They are looking for help to satisfy a need or solve a problem. For effective lead generation you have to provide information that your potential leads are looking for, or they won’t find you. Be clear about the information you offer so that a potential lead will seek you out rather then go somewhere else.

Your lead generation campaign should give potential leads a solution to their problem. This requires that you have a way to collect your potential leads information. Provide your potential leads with free information in exchange for their name and email. This could be anything from a free report to a free e-book. The key is that the information you are giving away must be something that meets the needs of your leads. The best type of lead is one that is seeking information from you.

Stay in contact with your leads. Would you invite someone to your home or business and ignore him or her? Use a Weber or some email marketing service to continue to provide your leads with relevant information that is designed to help them satisfy a need. If you want to sell an opportunity or product to a potential lead then build a relationship overtime that is based on value.

Bruce Holmes Online Business Consultant. He has assisted others use the muscle of the Internet for Lead Generation. He can also teach you how to use Twitter and Facebook for Lead Generation