Affiliate Marketing May Be Made To Succeed But There Are 4 Caveats
February 19, 2011 by Claire Porter
Filed under Affiliate Marketing
In the days of the gold rushes of California and the Witwatersrand in South Africa, when men dropped everything and headed for the goldfield districts as fast as their wagon trains could bear them, it is normally, and correctly, said that the only ones who really carved out their fortunes were the ones who supplied the prospectors. These were the suppliers of pickaxes, sieves, the bars, brothels and eating house owners. In later times, the same situation has applied as the service providers for internet businesses, the likes of eBay making facilities available for others to set themselves up. The same is happening for affiliate marketing provision and somebody wanting to get involved must be very careful, for a few reasons.
Reason 1: Beware Of The Ads. Affiliate marketing service providers like to put out the image that for a small spend and a bit of effort then the money will come flooding in. This is not so. Yes the concept is a fine one and there is no reason why it won’t get there, however, an affiliate marketing site will only be useful if it is seen, people visit it, click on your associate site’s link and spend money there. In order for that to happen, you NEED TO understand SEO or be prepared to have an affordable SEO company who can do it properly for you.
Reason 2: The Cost. For a very little initial cost you can get your website and have it set up. The usual chain of events is that you can get your website constructed and working in a few days, either for nothing or for a very small fee. After that you pay a regular monthly cost and you have to remember that this is a business expenditure and that you want to make money! Keep in mind that with no SEO your website will not be found by anyone so will not make any profit.
Reason 3: The Affiliates. You will want to find your niche market, search for retailers in that niche who have affiliate programs and sign up to them and then insert adverts and banners to those firms on your website. This is simple to do and in the following days, keep finding lots of associate businesses and remember that you can carry links for firms all over the world, there are no borders. You must also keep in mind that with affiliate marketing you are completely in the hands of others so research very carefully that everyone concerned pays up their due commissions.
Reason 4: More Money. The tools that will be used for creating your site will be minimal, as you do not require a technical knowledge in order to write it. However, it is a given that what you do start with will not going to make you any profit any time soon. You can anticipate a contact, probably by phone, welcoming you to your affiliation with the affiliate marketing provider and you will almost certainly be offered some kind of training program which you can buy (and I bet you are offered a stunning discount)and will include some very basic SEO information. Very basic and you will either have to find more and act on it or find an affordable SEO company who can put your website into a favourable position on the search engines, and since this takes time, they can create a pay-per-click (PPC) promotional programme for your site which will bring visitors.
So you can build an affiliate marketing shop and have it operating but you need to acknowledge that you are unlikely to be making a lot of money quickly. It requires time and work, and has to be understood that these days it is essential in getting your website found by prospective buyers. But keep going and eventually there is no reason why you can’t make profit but be ready to work extremely hard for it. But as you experience more, there are other things you can do to build your earnings but they will come with time.
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