Result Are In – Here Are The Top Ten Internet Marketing Promotion Methods

There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.

One of the reasons internet marketing promotion seems so confusing is that the tactics are relatively new (or they seem to be), and there are so many people trying to convince you that they are the experts in either all types of promotion or in a specific type of promotion. In an effort to dispel some of the confusion and apprehension, here are the keys to internet marketing promotion.

1. Company web site. The way the site is built should move people from lead to customer, and it should be written to give them the information they need to make a buying decision. Your site is the foundation of all internet marketing promotion.

2. High quality keyword research. Each page of your web site must be optimized for a single keyword.

3. Google AdWords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.

4. An ongoing Search Engine Optimization (SEO) Program. Keywords change, as do search engine algorithms. The goal of internet marketing promotion is to help people find you.

5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.

6. Free Items on your Web Site. Depending upon the type of business you operate, this might be a free gift, a lost leader, or information items (fact sheets, guides, articles, special reports, white papers, e-books).

7. Media Relations Program. Regularly publish press releases.

8. Social Networking, social bookmarking, blogging and other Web 2.0 tactics, including commenting on other sites, blogs, etc. This is the newest approach to internet marketing promotion, and the most effective.

9. Article Publishing. This is a good way to get people to know who you are and to build more links coming into your web site.

10. Paid Ads. You will want to support your other internet marketing promotion efforts by putting a few paid banner ads on sites other that are appropriate to your business.

If you pay attention to each of these kinds of internet marketing promotions, you stand a greater chance of being successful.

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