Tips to Bring More Traffic to Your Website
December 2, 2010 by Teresa Philips
Filed under Affiliate Marketing
Every online marketer must put in the time and effort to send high quality traffic to their sites. Obviously, traffic doesn’t generate itself, and having a site isn’t enough. You’ll need to create a compelling reason to make people feel like they have a good reason to stop by your site in the first place. Generating traffic doesn’t have to be hard, but it does take some knowledge, time, and some work. Building your website’s traffic is something that you will need to work on a little bit each day. If you begin to engage in social media marketing, and if your site is interesting enough, you may begin to receive traffic from people telling others about your site. In the meantime, however, here are some things you can do to start bringing in visitors.
Search engines, and visitors, like sites with fresh content, and often, and you can easily do that with a blog. A site with old content, and never updated, will not get return visitors – usually, so you’ll depend upon making a sale during that once or second visit. And the reverse is true, fresh content keeps ‘em coming back for more. And your chances of selling to returning visitors is so much greater than one-time visitors. This way you’ll become known as an expert, your reputation will grown, and so will your traffic numbers. All good, all win.
Seek out writers and website owners who can contribute relevant content such as articles to your site and ask them for contributions. If you offer them a link back to their site, they will probably be glad to let you use some of their content, such as an article of three hundred or so words. Doing this can help you in two different ways. Having more outbound links can help raise your page rank. It will also get you an inbound link. When you allow others to publish content on your site, they are very likely to mention their contribution on their own sites with a link to yours. This way you can get the article writer’s readers to visit your site as well as getting both inbound and outbound links!
The name of your domain is also something to consider. Believe it or not, having a good domain name really does matter. Your domain name should be easy to remember and spell. Just as word of mouth is important for an offline business, so it is for a website. Many factors can make your domain name difficult to remember, such as a strange sounding name or spelling, a hyphen or simply being too long. People who like your site may forward it to their friends, but only if it’s simple to do. The more complicated your domain name, the more likely people will be to make mistakes with it when they send it on. Be creative, but be careful!
When you start to study ways to generate traffic to your website, you may find that there are so many methods that you don’t know what to try first. You don’t have to narrow it down to a single method, though; there’s no reason why you can’t use several techniques at once. If you are willing to work at it for a couple of hours every day, you will gradually master several traffic generating strategies that can consistently bring you hundreds of visitors per day! Out of all these visitors, you are sure to make some sales!
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