Why Article Marketing is the Best Way to Generate Web Traffic
November 23, 2010 by Samantha Mann
Filed under Affiliate Marketing
Article marketing can be an excellent way to grow an online business to high levels of success with just a bit of time and dedication. You can achieve good results using other marketing tactics, but article marketing should have a place within your marketing arsenal. This article will look at some helpful article marketing tips you can use Internet Marketing Tips.
Marketing through articles on the internet is about finding the right places to distribute them for exposure. A not so common way to do this is to leverage the many forums and discussion boards in your niche. There are plenty of very busy forums on the Internet filled with people interested in your niche. People love these communities, as they can discuss the topics they want to learn more about with other like-minded members. Forums can be an excellent way to exchange knowledge. And then there are other people who neither share nor interact, but rather just surf around looking for interesting information. These simple reasons can make forums great places to post your articles. If you do decide to post you articles on forums, remember not to include blatant self promotion. Don’t put a resource box at the end of the article and don’t add links inside the article. However, you can create a signature line that includes a link back to your site. Whenever you post your article, members on forums are exposed to the link in your signature line.
Articles used for marketing should be packed with information, but not too long. You should assume that your readers have limited time, so it’s better to keep articles on the short side. If you provide them with some compelling facts or ideas in a short article, people will be hungry for additional information. Also, when you make your article too long, you’ll be giving away too much information right there. So long articles are both tedious to read and they make it less likely that the reader will feel the need to visit your site to find out more. You can include some good morsels but then make it clear that the best information is on your website. So it’s all about how you bait your target audience and get them to your site. Once you perfect the art of creating high conversions with your articles, you’ll be able to get traffic on demand.
The whole point of article marketing is to lure your readers to your website. You can easily do this by publishing incomplete articles. Simply divide it into two parts and publish the first part online. The second half is published on your website, so readers now must visit if they want to finish reading it. If you can split your article in a way that people want to keep reading, this will really help your conversions. Make sure your resource box has a strong call to action because unless you specifically tell your readers what to do, they won’t do it Internet Marketing Tips.
In summary, article marketing can indeed do wonders for your online business and help you take it to the next level.
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